Invention Marketing
How to Successfully Market an Idea or Invention
What is the essence of patenting an invention if there is no plan to market it? Patents cost a lot of money, and there is a lot of stress involved; hence, it will not speak well of you to venture into filing a patent form for your invention, if there are no clear indications that the invention will perform well on the market. In order not to invest so much money in patenting, only for it to waste due to poor invention marketing, it is advisable to have an invention marketing plan, and that is where we come in.
Peradventure you have a patented invention, or perhaps you just have that idea for a amazing invention, at One Stop Inventing, we will make that invention profitable if you let us. We have all it takes to ensure that your invention's marketing is top-notch and reaches targets that surpass your expectations.
Marketing
This is a very important part; if you are hoping to make money off your invention, then it is imperative that you have a solid plan for marketing. At One Stop Inventing, we understand what is needed to ensure your invention gets the right marketing it needs to become successful. We are in the age where traditional marketing is not all there is to marketing, because there is another form of marketing that has proven to be very effective, and it is known as digital marketing.
There are over 30 billion users of the internet around the world, and every second, different social media platforms are alive with various activities, and that makes social media a very good platform to propagate the digital marketing part of your invention. One way we can go about this is through influencer marketing, and that basically involves marketing with social media platforms like Facebook, Instagram, Twitter, etc. that have huge follower counts and a lot of engagement. With the help of the right compelling content and the appropriate hashtags, we can project your invention to the right target audience, and thus facilitate the success of the invention.
Another aspect of digital marketing for your invention involves the creation of an e-commerce website to help facilitate the sale of the invention/product online. We have the needed expertise and resources to give you the perfect e-commerce website marketing service needed to market your invention, and thus create an enabling environment for the success of the invention.
Brand and Product Licensing
Licensing is one of the services we offer, and it does not matter whether the invention is patented or not, and with our licensing and marketing services, we can get the best manufacturing company, and thus help in the effective distribution of your invention, where you will get a substantial royalty percentage off the sales.
As earlier mentioned, we also offer brand and product licensing, alongside our invention marketing services:
- Market Research
- Manufacturing Statistics
- Representation at Trade Shows
- Marketing Material Creation
- Computer Renderings for Demos
- Networking with Licensees
- Prototype Showcasing
- Engineered Concept Drawings
- Presentations of Invention
- Negotiations for Licensing
- Administration of License Agreement
- Exclusive Entrepreneurship Invitations
- Product Launches
Whether you decide to license your invention or not, the need for marketing the product cannot be overemphasized.
Packaging Design and Creation
This is a very important part of marketing that should not be trifled with, because the first engagement people will have with your invention or product is how well it is packaged, hence, if you want your product or invention to thrive in the market, then it is imperative that you pay attention to its packaging design and creation. At One Stop Inventing, we will be meticulous in ensuring that your packaging designs are topnotch and attractive. We will employ the use of different methods of design processes to arrive at a packaging design that will appeal to the consumer. Our team of experts and professionals in the business will stop at nothing to ensure that your invention packaging designs can deliver the message, while also making them attractive to the eyes.
Product Placement Negotiations for Major Retail Stores
As part of your marketing plan, it is important that you consider major retail stores, as they have the platform for your invention/product to reach more people physically. We are well aware of the fact that it is important, and that is why we offer you the service of negotiating your product placement with the major retail stores. There is a limit to what you can handle yourself, and you need us to come in with our expertise and global connections with major retail stores in different parts of the world. By having a placement in these major retail stores, your invention/product gains more exposure and is able to reach an even wider audience. Contact us today, and allow us take you through the process of negotiating your invention's placement in different major retail stores, all in a bid to drive your invention to success and profitability.
Amazon Store Setup
Do you want to have your invention/product listed on Amazon? It is a good move, knowing how established Amazon is, you can also own your store on Amazon to further help with the marketing of your invention, and reach more potential customers. As part of our invention marketing services, we offer Amazon store setup services, to assist you in setting up your own Amazon store and beginning the journey into your invention's profitability and success.
Conclusion
Having an invention is one thing, making your invention known is another thing, because no matter how great an invention is, if there is no marketing plan to make it known, it may never be successful. Hence, you need an effective invention marketing plan and service that will help your invention get the attention it requires. There are various methods of marketing; hence, you do not have to put all your efforts in only one method of marketing, or it will affect the reach of your invention to more targets.
Looking to market your idea or invention? Reach us at info@onestopinventing.com or submit below!